45+ Years of Leadership & Innovation
Unlocking Potential Through Subtle Skills
Real estate leader, bestselling author, and founder of a system that has transformed the careers of 80,000+ professionals worldwide.
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About
A Legacy of Real Estate Innovation
With over four decades of experience in real estate, Larry Kendall has redefined what it means to lead with integrity and vision. As co-founder of a nationally recognized brokerage, he pioneered approaches that prioritize people over transactions and results over noise.
His career spans the evolution of real estate itself—from traditional methods to the modern, relationship-driven approaches that define today's most successful professionals. This evolution led to one transformative creation: the Ninja Selling system.
The Ninja Selling methodology isn't just a sales system—it's a philosophy. Used by over 80,000 professionals across the world, it teaches the art of subtle persuasion, authentic connection, and sustainable success. It's about doing more with less, achieving more with meaning.
45+
Years of Leadership
80K+
Professionals Impacted
1M+
Lives Transformed
Key Achievements
- ✓Founded and led a nationally recognized real estate brokerage
- ✓Created the Ninja Selling system—now industry standard methodology
- ✓Authored Amazon bestseller: Ninja Selling: Subtle Skills. Big Results.
- ✓Awarded recognition for business innovation and thought leadership
- ✓Speaker at prestigious business and real estate conferences
- ✓Mentor to thousands of real estate professionals globally
Amazon Bestseller
Ninja Selling
Subtle Skills. Big Results.
The Book
Ninja Selling: Subtle Skills. Big Results.
This award-winning bestseller distills over four decades of real estate expertise into practical, transformative principles that work across any industry. It's not about aggressive tactics or hard-sell approaches. It's about the subtle skills that separate true professionals from the rest.
The Ninja Selling methodology reveals how to:
- •Build genuine relationships based on trust, not pressure
- •Master the art of listening and strategic silence
- •Navigate complex negotiations with elegance
- •Create sustainable success through authentic connection
- •Lead with integrity while achieving ambitious results
Recognition
Award-winning publication
Impact
Used by 80,000+ professionals
Speaking & Work
Sharing Expertise with the World
From boardrooms to sold-out venues, Larry brings practical wisdom, authentic storytelling, and actionable insights that inspire professionals to think differently about sales and leadership.
Conference Keynotes
Deliver inspiring talks at leading industry conferences, sharing decades of wisdom with thousands of professionals.
Corporate Training
Implement Ninja Selling principles within organizations to transform sales cultures and elevate team performance.
Executive Coaching
One-on-one and group coaching sessions for leaders seeking to integrate authenticity with achievement.
Webinar Series
Virtual seminars on sales philosophy, leadership, and building lasting business relationships in modern markets.
Workshop Facilitation
Interactive workshops teaching the practical skills of negotiation, persuasion, and relationship building.
Author Appearances
Speaking engagements discussing Ninja Selling and the evolution of sales in the modern era.
What Audiences Say
"Larry's insights transformed how our team approaches client relationships. The ROI has been exceptional."
CEO, Fortune 500 Real Estate Company
"His authenticity and depth of experience resonated with every member of our organization."
VP of Sales, National Brokerage
Speaking Topics
- ▸The Future of Sales: From Tactics to Truth
- ▸Building Authentic Leadership in Competitive Markets
- ▸Ninja Selling: Principles That Work Everywhere
- ▸Navigating Change with Confidence and Clarity
- ▸The Science of Subtle Persuasion
- ▸Creating Cultures of Excellence
Interested in a Speaking Engagement?
Contact us to discuss custom talks for your organization, conference, or event.
Schedule a ConsultationCommunity Impact
Creating Lasting Change
Beyond business success lies a deeper mission: to elevate professionals and transform industries through education, authentic connection, and sustainable practices. Our work extends to mentoring the next generation of leaders and contributing to communities worldwide.
Ninja Selling Community
A global network of 80,000+ professionals united by the principles of authentic sales and sustainable success.
Professional Development
Ongoing education and resources helping real estate professionals and entrepreneurs grow their careers with integrity.
Mentorship Programs
Direct guidance for emerging leaders learning to balance ambition with authenticity in their professional journey.
Industry Leadership
Shaping conversations about the future of real estate and sales through thought leadership and innovation.
Charitable Involvement
Supporting causes that reflect values of community, growth, and positive social impact.
Educational Contributions
Partnering with institutions to teach emerging professionals the philosophy of sustainable success.
80,000+
Global Professionals
Connected through Ninja Selling principles and philosophy
45+
Years of Leadership
Guiding real estate and business communities forward
1M+
Lives Positively Impacted
Through education, mentorship, and industry innovation
Our Philosophy in Action
Education First
We believe in equipping professionals with knowledge and skills to succeed authentically.
Authentic Connection
Success built on genuine relationships lasts longer and feels better than any quick win.
Lasting Impact
Our goal is to create transformations that benefit not just individuals, but entire communities and industries.
Philosophy
Principles That Guide Everything
After 45 years in business, certain truths become clear. These aren't rules imposed from above—they're observations about what truly works, what lasts, and what creates meaning alongside success.
Authenticity Over Aggression
Real success comes from being genuinely interested in others, not from pushing harder or manipulating situations. The softest approach often proves the strongest.
Sustainable Ambition
We believe in achieving ambitious goals through methods that build lasting relationships and personal integrity. Short-term wins matter less than long-term trust.
The Power of Listening
Great professionals listen more than they speak. Mastering silence and truly hearing what others need is a skill that separates the exceptional from the ordinary.
Continuous Evolution
Industries change. Markets shift. Successful leaders evolve constantly while remaining anchored to their core values and principles.
Excellence Through Simplicity
Complexity often masks weakness. True mastery is about distilling complex ideas into simple, actionable principles that anyone can understand and apply.
Community Over Competition
The rising tide lifts all boats. Our philosophy celebrates the growth of others and believes that collective success is more meaningful than individual conquest.
The Ninja Selling Philosophy
Ninja Selling isn't just a methodology—it's a philosophy of business rooted in respect, patience, and authenticity. Like a ninja warrior, the goal is to achieve objectives through skill, insight, and preparation rather than brute force.
It teaches that the most powerful professionals are often the quietest. They listen more than they talk, they prepare thoroughly, and they strike with precision born from understanding the full picture. This approach has transformed 80,000+ careers worldwide.
Key Practices
- ✓Deep listening and active engagement
- ✓Strategic silence and thoughtful response
- ✓Problem-solving centered on client needs
- ✓Relationship building through service
- ✓Ethical negotiation and authentic closing
A Quote to Live By
"Real mastery isn't about doing more—it's about understanding what truly matters and executing with excellence. The most influential people in any room are often the ones who've learned to listen, to think deeply, and to act with purpose."
Why This Matters Today
In an increasingly digital world, the human elements—authenticity, real listening, and genuine connection—have become more valuable than ever. Professionals who master these skills aren't just more successful—they're more fulfilled.
Get in Touch
Let's Connect
Whether you're interested in speaking engagements, consulting, partnership opportunities, or simply want to discuss ideas about leadership and professional growth—I'd love to hear from you.
Speaking & Consulting
Available for keynotes, workshops, and consulting engagements worldwide.